Friday, 17 February 2012

Q magazine: Readership

What type of reader is it targeting and how can you tell? 
Late teens to adults, as someone recent (Florence and the machine) is on the front, but someone older (Motley Crue) are shown at the side - interesting the older readers.

How does the reader interact with the magazine? 
Readers will interact with the magazine firstly through the central image, depending on how they feel about who it is may determine how they feel about that particular issue. However regular readers/fans of the magazine may still be interested in the publication regardless of the person/people on the front. Interaction may be encouraged through the cover lines too as if they are about a person, band, subject or event that the reader is interested then they would be likely to read it.
In the issue I am analysing one of the cover lines says 'Meet the new Simon Cowell' which seems to be appealing to a reader on a personal level and is talking directly to the person reading it. Inside the issue, readers can interact with features such as a whole two page spread dedicated to readers letters and tweets and also a readers poll, further on there is a section where people have submitted their questions for a singer to answer and readers comments on acts they've seen live.  


1 comment:

  1. Good work, Jade. Try to be a little more specific with your ages - late teens to adult could mean anything from 16 to 80.

    Look in to when the older groups were massive (Motley Crue were huge in the late '80s and early 1990s, so the target demographic for them is late 30s to early 40s, I would say.)

    The language you've picked up on is good, re 'Meet the new SC' - but link that back to the target demographic, ABCs and all that.

    Re interaction - expand on this a little more. You've mentioned tweets in your two-page spread (called a double page spread or DPS) and the fact that a mag has given over this amount of space to interaction is a huge selling point. Try and look at why it's done this in some more depth.

    Finally - well done on this... And make sure you've looked at MY homework blog (and kindly informed any of the others who've not spotted it yet!)

    ReplyDelete