How does it address it's readers?
It is quite conversational and almost as if the writers are chatting to a friend at some points. An example of this is the letter to the editor.
It is also very inviting such as on the front cover 'Meet the knew Simon Cowell' - which seems as though they are literally introducing you to the person.
What sort of language is used?
Taboo in places: on the front cover and one of the first things that would be read by a potential buyer is 'Meet the new Simon Cowell... (and this ones not a bastard). This expresses a laid back back image and that is a common though of the genre.
Its is also quite humorous: such as describing Skrillex as a 'noisy git'
How and when are readers allowed to address the magazine?
Letter to the editor: Readers are told that it is their magazine 'Then tell us what you want more of - it's your magazine'. This encourages a good relationship with the reader and make them feel important and in control of the magazine. There is also a double page spread dedicated to 'mail' - letters and tweets from the readers. This again shows their importance as their opinions get a whole double page spread.
What types of articles/features does it contain?
16 page gig blowout! - big section dedicated to gigs so obviously very importent to the readers
Top 50 tracks of this month - regular feature
This month in pics - another regular feature
Many interviews with artists - as the readers have a say in the contents of the magazine to a certain extent these are obvioulsy what readers of a magazine of the rock genre are interested in reading
18 most influential new voices in music - new talent
Older artists - section on Motley Crue - for the older readers and introucing to the younder genreation
Album reviews - music reviews are key for music magazines
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