ABC

ABC - Audit Bureau of Circulation

UK magazines ABC  

• Of the 500 (both free and paid for) magazines in the UK only 144 increased circulation year on year  

• The PPA have said that on average magazines have lost 1.4% of circulation year on year, according to stats from the last 6 months of 2011

Why might this be happening?
People can now access information about their desired subject from the Internet and may not feel the need to go and buy a magazine to find out something they can find quicker online

Top 3 best selling magazines

1. Tesco magazine - 2,018,375  
2. Asda - 1,949,451 
3. The national trust magazine - 1,948,384   

These 3 magazines may be the top of the list for many reasons. Tesco and Asda because they are the magazines 2 of the UK's biggest supermarkets and get many customers regularly. The national trust is a major charity and is supported all across the UK and is advertised widely on mediums such as TV, Print, Internet etc  

Top 3 worst selling magazine 

1. Auto Trader South and West Wales - 1,069
2. Auto Trader South London, Kent, Sussex, E Surrey, S East - 3,456
3. Auto Trader Scottish - 3,846 

These 3 magazines are all Auto Trader - other variations for different areas are also in near the end of the list too. This could be because people may not have the money to buy a new car or have found other more beneficial ways of selling their vehicles.