McQuail (1983) classified the following common reasons for media use:
(Points marked with a * apply more to music magazines such as the one I am creating)
Information
* Finding out about relevant events and conditions in immediate surroundings, society and the world
* Seeking advice on practical matters or opinions and decision choices
* Satisfying curiosity and general interest
* Learning; self-education
* Gaining a sense of security through knowledge
Personal Identity
* Finding reinforcement for personal values
* Finding models of behaviour
* Identifying with valued others (in the media)
* Gaining insight into oneself
Integration and social interaction
Gaining insight into the circumstances of others; social empathy
* Identifying with others and gaining a sense of belonging
* Finding a basis for conversation and social interaction
Having a substitute for real-life companionship
Helping to carry out social roles
Enabling one to connect with family, friends and society
Entertainment
* Escaping, or being diverted, from problems
Relaxing
Getting intrinsic cultural or aesthetic enjoyment
* Filling time
Emotional release
* Erotic/sexual arousal
No comments:
Post a Comment