Age: 18-25
Gender: Mainly male, but some females
Lifestyle: Laid back and relaxed
Interests: Music, gigs, live music
Why them?: I believe that they would be the most interested in the genre and the magazine itself
Is there a gap in the market?: I think there is as there are not many magazines for that genre - especially aimed at just Alternative Rock specifically as most other magazines (Q and NME for example) crossover into other genres occasionally
Mass or niche?: I would say niche because of the genre as it doesn't have a huge following, however I will follow typical conventions of magazines in order to appeal to as wide an audience as possible
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